Eurocare, an alliance of non-governmental and public health organisations has publicly questioned Heineken's £173m F1 deal. read more »
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FIA president Jean Todt has again come under fire from Europe's leading anti-alcohol lobby group in the wake of Formula 1's high-profile deal with brewing giant Heineken read more »
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I have, on occasion, been accused of not being quite right in the head. Perhaps I don't see things the same way as other people, or perhaps I'm just wrong and the... read more »
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Formula 1 supremo Bernie Ecclestone says the sport's new major sponsorship deal with beer company Heineken will "probably" boost Monza's chances of retaining… read more »
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Ahead of this weekend's Canadian Grand Prix, Formula 1 Management have announced a partnership deal with Heineken. read more »
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Bernie Ecclestone insists that the controversial Heineken F1 deal was not about money. read more »
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If you are expecting Heineken's involvement in Formula 1 to simply be setting up a beer tent at each grand prix, think again read more »
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Bernie Ecclestone feels Heineken's involvement in Formula 1 will open his eyes to what is possible in the world of social media read more »
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Bernie Ecclestone says F1's major sponsorship deal with Heineken is "probably going to help" Monza's chances of keeping the Italian Grand Prix beyond 2016.... read more »
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MONTREAL, Canada -- Beer brand Heineken has confirmed its new partnership with Formula One after launching the news in the Montreal paddock at the Canadian Grand Prix. The deal... read more »
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Formula 1 has announced that it has signed a multi-year sponsorship deal with beer company Heineken, which will see the brand receive substantial exposure at… read more »
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Formula One Management has entered into a multi-year agreement with Heineken that will commence with its title sponsorship of this year's Italian Grand Prix read more »
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Heineken and Formula 1 confirm multi-year sponsor deal read more »
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Heineken have entered Formula 1, signing on as a global partner with the deal beginning at this year's newly renamed Formula 1 Gran Premio Heineken D'Italia... read more »
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Heineken is to become a Global Partner of Formula 1 following agreement with Formula One Management. read more »
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Heineken has announced that it has become a global partner of Formula 1, commencing with title sponsorship of this year's Italian Grand Prix at Monza. Heineken will have a... read more »
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Heineken has agreed a multi-year deal with Formula One Management to become a main sponsor of F1 which will start at the Italian Grand Prix read more »
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Heineken is set to enter Formula 1 as a major sponsor in a five-year deal worth $150m, Autosport understands read more »