Formula 1 could learn from the way in which the NFL promotes the Super Bowl in order to boost fan engagement at each Grand Prix, according to McLaren Executive… read more »

The new team boss at McLaren-Honda believes that Formula 1 should try to reach the same levels of fan engagement as the 'Super Bowl' in America does. read more »

YAS MARINA, Abu Dhabi -- Toto Wolff says the Mercedes pit wall will do its best not to impact Sunday's title fight at the Abu Dhabi Grand Prix, but expects his drivers to... read more »

Toto Wolff hopes he won't need to remind Lewis Hamilton and Nico Rosberg of the 'Rules of Engagement' ahead of their Malaysian GP showdown. read more »

Romain Grosjean hopes the American influence of Liberty Media will take F1 into a new era of spectacle and fan engagement. read more »

Sergio Perez thinks Max Verstappen's aggression was "too much" in Hungary and a good example of why F1 needs to clarify its rules of engagement in future.... read more »

SILVERSTONE, Great Britain -- Lewis Hamilton says Mercedes' new rules of engagement will not stop him attacking Nico Rosberg as he did in Austria. Mercedes has not... read more »

Toto Wolff says he would have no problem suspending Lewis Hamilton or Nico Rosberg for a race as a punishment for any future collision. Ahead of this weekend's British... read more »

Lewis Hamilton says Mercedes' new rules of engagement will not change his approach to racing despite the threat of "much greater deterrents". Hamilton's... read more »

Reigning World Champion Lewis Hamilton says Mercedes strengthening its 'Rules of Engagement' will not alter his approach as he chases a fourth world title. Hamilton... read more »

Lewis Hamilton says he will continue to be aggressive in his bid for F1 world title number four, despite Mercedes issuing new rules of engagement following the Austrian Grand Prix. read more »

SILVERSTONE, Great Britain -- Mercedes will not impose team orders on its drivers following the events of the Austrian Grand Prix, but has introduced new rules of engagement to... read more »

Mercedes have declared that their drivers remain free to race for the World title but warned that further altercations could see team orders imposed as a "last resort"... read more »

F1 is set to introduce an interactive Driver of the Day award to increase engagement with fans during a grand prix. Yesterday the F1 Strategy Group and F1 Commission met in... read more »

Formula 1 will introduce a 'Driver of the Day' award from the start of the 2016 season in a bid to increase fan engagement. The F1 Strategy Group, along with… read more »

Manor has announced a collaboration with music app company Shazam. read more »

McLaren Formula 1 driver Jenson Button and his wife Jessica were reportedly gassed and then robbed during a vacation in Saint-Tropez, France. The pair escaped the ordeal... read more »

Red Bull have called for change to the way the sport is governed, as well as regulation changes surrounding engines and aerodynamics at a crunch meeting next week. His comments... read more »

Ferrari won't employ team orders to favour Sebastian Vettel according to team boss Maurizio Arrivabene who scoffed at such suggestions. Ferrari has emerged as a potential... read more »

Maurizio Arrivabene puts his desire to see F1 engage with its audience better into practice by sitting with them in the stands during testing. read more »

Former Spice Girl Geri Halliwell has announced her engagement to Red Bull team principal Christian Horner... read more »

Christian Horner and Geri Halliwell are set to get married after the former Spice Girl announced the couple's engagement in the Times read more »

Toto Wolff has called on Formula 1 fans to stop booing drivers on the podium after Nico Rosberg was subjected to boos for the second race weekend in a row. The German has been... read more »

The Sauber F1 Team YouTube channel is known and loved for educational videos about Formula One and exceptional fan engagement. Share your thoughts with us, and we will listen!... read more »

McLaren F1 driver Jenson Button and long-term girlfriend Jessica Michibata announce their engagement     read more »