Formula 1 bosses did not expect to "sneak away unscathed" following the launch of the new F1 logo at the Abu Dhabi Grand Prix, according to commercial chief Sean Bratches read more »

Sauber to be renamed Alfa Romeo Sauber F1 Team from 2018 as Swiss outfit reveals multi-year technical and commercial partnership. read more »

Sauber has announced a multi-year technical and commercial partnership agreement with Alfa Romeo. More to follow. read more »

Formula 1 will no longer feature full-sized shark fins in 2018, after McLaren opposed a planned retention of the aerodynamic plane for commercial… read more »

McLaren executive director Zak Brown says the traditional sense of a title sponsor is likely to change as he looks to change the team's commercial approach. read more »

Formula 1 could yet to be viewed via an online live streaming service in 2018; that's according to commercial chief Sean Bratches. read more »

Last month Formula One announced that the sport would be turning pink to raise awareness for breast cancer research at the US Grand Prix in Austin. F1 Managing Director of... read more »

Formula 1's managing director of commercial operations Sean Bratches has outlined how Liberty Media wants the start of the United Grand Prix to become more of a spectacle... read more »

F1's commercial boss Sean Bratches has been in the Netherlands to hold talks about the Dutch Grand Prix returning at a street circuit. read more »

Formula One's commercial managing director Sean Bratches has said there are plans in place to make the sport more of a spectacle for television viewers. read more »

Formula 1 commercial chief Sean Bratches is "incredibly optimistic" that China will remain on the calendar next season, though says it could swap places with… read more »

"It would have been nice to announce it before the summer break as you always want more time to prepare to get sponsors but we don’t plan on using it as an excuse." read more »

Formula 1 commercial chief Sean Bratches has revealed that he has approached on a frequent basis by potential hosts of races since taking the role. read more »

Formula 1 commercial chief Sean Bratches says there have been around 40 expressions of interest from potential grand prix venues since he became involved earlier this year read more »

Formula 1 commercial chief Sean Bratches has said that only "four or five" races on the Formula 1 calendar are properly promoted and others need to follow... read more »

Only "four of five"grand prix promoters are dedicated to the task of hosting races to the proper standard, according to Formula 1 commercial chief Sean Bratches read more »

F1's commercial boss, Sean Bratches, confirms the sport is eyeing two more street races in Asia. read more »

Formula 1's commercial boss Sean Bratches has revealed that a new deal to keep the Chinese Grand Prix on the calendar is close to being completed. read more »

New York, Miami, Los Angeles and Las Vegas all have the potential to host a second grand prix in the U.S.A., according to Formula One chairman Chase Carey. A city-based race in... read more »

Formula 1's commercial chief, Sean Bratches, believes that the British Grand Prix week acts as an example of Liberty Media's plan for each event. Liberty… read more »

F1's new commercial boss Sean Bratches says he wants to turn Formula 1 from a "motorsports company" to an "entertainment company and brand." read more »

Silverstone's anticipated decision to activate their British GP break clause will not prejudice their future F1 prospects, the sport's commercial boss Sean Bratches... read more »

Watch Lewis Hamilton as he gets in front of the cameras for a F1 commercial. read more »

Go behind-the-scenes with Formula One superstar Lewis Hamilton for the filming of the stunning Bose SoundTouch® 300 commercial. Watch the full film 'Sound That Moves... read more »

F1 commercial chief Sean Bratches says there's no room for a free-to-air deal for live races in the UK until 2024 given Sky's agreement. read more »