Vijay Mallya admits that in a bid to attract new sponsors he is considering changing his team's name. read more »

Carlos Sainz is hoping to attract the interest of "big teams" at the end of the season if he is able to maintain his high levels of performance. read more »

Formula 1 faces a major struggle to come up with 2021 engine regulations that will attract broad support, believes Renault Sport boss Cyril Abiteboul read more »

Formula 1 will not attract any more new teams without new owner Liberty Media shaking up its revenue system, reckons FIA president Jean Todt read more »

Lewis Hamilton is hoping that Liberty Media will give drivers the freedom of using social media in the paddock in order to attract new fans to the sport. read more »

Lewis Hamilton has reiterated his request to Formula 1 and the FIA to open up the rules on social media posts to attract a new audience read more »

Formula 1's new owner Liberty Media "shouldn't mess" with existing fans in a bid to attract new ones to grow audiences, Mercedes motorsport boss Toto Wolff... read more »

Gene Haas believes his team still needs to prove it belongs on the Formula One grid before it can attract significant sponsorship. Haas' debut campaign in 2016 was a mixed... read more »

Ferrari president Sergio Marchionne says the company could enter Formula E "a few years from now". Formula E is continuing to attract manufacturers, with Jaguar... read more »

Jenson Button believes Formula 1 could benefit from introducing shorter races as he claims it would be "very difficult" to attract a younger audience using the... read more »

Although Jenson Button says it would be a "shame" to change an aspect of Formula 1 that makes it F1, he reckons the sport should consider shorter races as they would... read more »

After it was announced that Formula 1 has been bought by Liberty Media group, Jenson Button has said that it is good for the sport as it will attract a younger fan base. read more »

Jenson Button has backed Liberty Media's takeover of Formula 1, tipping the development to help the sport attract a younger audience and break further into the… read more »

The Haas Formula 1 team still has a long way to go to earn the respect of the pitlane's top technical figures, reckons its founder Gene Haas read more »

Sauber boss Monisha Kaltenborn says the negativity surrounding Formula One makes it difficult for teams to attract new sponsors. Sauber has struggled financially in the past... read more »

Sauber team boss Monisha Kaltenborn believes that the negativity surrounding Formula 1 is making it increasingly difficult to attract investors and… read more »

US Grand Prix organisers turn to singer Taylor Swift in an attempt to attract new fans and sell out the October race. read more »

Gene Haas says his new Formula 1 team is "not desperate" to attract sponsors read more »

Hockenheim has warned Formula One fans that the German Grand Prix could fall off the calendar if the event does not attract enough spectators next year. The German Grand Prix... read more »

With F1 struggling to attract new fans and keep current ones interested, the GPDA conducted a survey to establish what it is that F1 fans are looking for... read more »

This weekend marks the first ever Formula E race in London and city major Boris Johnson says he's willing to look at hosting a Formula 1 street race in future. Johnson... read more »

Formula 1 has become far too complex and must return to its simplistic roots if it is to attract more fans and keep them fully engaged in the sport, according… read more »

The FIA has opened up a selection process to try to attract a new Formula One team to the grid for either 2016 or 2017. The Haas F1 team is due to join the grid next year as... read more »

Gene Haas has not ruled out signing Danica Patrick for his new Formula 1 team next season, should she be able to attract a big-name sponsor read more »

Bernie Ecclestone has suggested Formula 1 create an all-women world championship, similar to how other sports such as football, golf and tennis operate. Ecclestone is keen to... read more »